
Spotify African Heat
2022–2023
paq developed a multifaceted campaign for the playlist across digital and IRL; positioning African Heat as a reflection of the modern day African identity and sound.
Activation Video: Spotify Africa Presents: A-Heat
with Joeboy | Fueled by African Heat
Client: Spotify
Creative Team: paq
2022–2023
Branding, OOH, Experiential Design
paq developed a multifaceted campaign for the playlist across digital and IRL; positioning African Heat as a reflection of the modern day African identity and sound.
Activation Video: Spotify Africa Presents: A-Heat
with Joeboy | Fueled by African Heat
Client: Spotify
Creative Team: paq
Nike HO24 Y2K Retro Runners Launch
2024
The patch collection for Nike By You reimagines Nike's rich, timeless graphic heritage, paying homage to the iconic visual language of the late 1990s and
early 2000s. Each patch playfully outruns the hype, with style, attitude and irreverence to create a generation-defining graphic collection.
Client: Nike
Creative Team: paq
2024
Patch Design
The patch collection for Nike By You reimagines Nike's rich, timeless graphic heritage, paying homage to the iconic visual language of the late 1990s and
early 2000s. Each patch playfully outruns the hype, with style, attitude and irreverence to create a generation-defining graphic collection.
Client: Nike
Creative Team: paq
PANA Run Club Internals Long Sleeve
2025
2025
Running Tee Design