Nike HO24 Y2K Retro Runners Launch
2024
Our patch collection for Nike By You reimagines Nike's rich, timeless graphic heritage, paying homage to the iconic visual language of the late 1990s and
early 2000s. Each patch playfully outruns the hype, with style, attitude and irreverence to create a generation-defining graphic collection.
Client: Nike
Creative Team: paq
2024
Patch Design
Our patch collection for Nike By You reimagines Nike's rich, timeless graphic heritage, paying homage to the iconic visual language of the late 1990s and
early 2000s. Each patch playfully outruns the hype, with style, attitude and irreverence to create a generation-defining graphic collection.
Client: Nike
Creative Team: paq
Spotify African Heat
2022–2023
Branding, OOH Design, Event Fabrication
paq developed a multifaceted campaign for the playlist across digital and IRL; positioning African Heat as a reflection of the modern day African identity and sound.
Activation Video: Spotify Africa Presents: A-Heat
with Joeboy | Fueled by African Heat
Client: Spotify
Creative Team: paq
2022–2023
Branding, OOH Design, Event Fabrication
paq developed a multifaceted campaign for the playlist across digital and IRL; positioning African Heat as a reflection of the modern day African identity and sound.
Activation Video: Spotify Africa Presents: A-Heat
with Joeboy | Fueled by African Heat
Client: Spotify
Creative Team: paq
Off Court Event – In honour of the Air Jordan 4 Retro
2024
Client: Nike Jordan, OffSpring, R/HOOD
Creative Team: paq
Fabricators: CUBE London
2024
Design, Artworking, Direction Assist
Client: Nike Jordan, OffSpring, R/HOOD
Creative Team: paq
Fabricators: CUBE London
Spotify Rap UK
2022
OOH Design, Digital Design, Branding Assist
UK Rap is now one of the most influential genres in the world, transcending
music to impact fashion, lifestyle and youth culture. Spotify therefore
approached paq to create a new visual identity for their Rap UK playlist.
In celebration of the rebrand they also asked us to lead to the wide playlist campaign, activated via the Day 1’s Club platform.
Client: Spotify
Creative Team: paq
2022
OOH Design, Digital Design, Branding Assist
UK Rap is now one of the most influential genres in the world, transcending
music to impact fashion, lifestyle and youth culture. Spotify therefore
approached paq to create a new visual identity for their Rap UK playlist.
In celebration of the rebrand they also asked us to lead to the wide playlist campaign, activated via the Day 1’s Club platform.
Client: Spotify
Creative Team: paq
PANA RUN CLUB
2024
2024